Written by Clémence Rubiella | Published on 08 August 2023 | Makeup
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Dear readers,
Eyebrows stand out as among the most vital facial features. They play a crucial role in conveying our emotions, infusing our appearance with style, and can even influence our face's contours and overall aesthetic appeal. Makeup trends and beauty standards have changed rapidly over the years, and eyebrows went through several cycles of thinning and natural/fluffy looking. Frankly speaking, in this day and age, it is really up to you to decide what suits your features and style best. Eyebrow's shape and thickness should only depend on one's self-choice.
That being said, Koreans are very specific and meticulous when it comes to eyebrows shape, for both men and women. Typically, a reasonably straight eyebrow is favoured above the eye (two-thirds of the eyelid) and then a downward flick, only on the upper eyebrow part, is usually drawn out, as you can see in the pictures below. Furthermore, most Korean eyebrows products, regardless of how amazing they are or how perform, usually come in five colours, ranging from light brown (sometimes with orange undertones) to black or dark grey.
Now let's look at some of the best eyebrows products on the Korean market!
My recommendations:
Best Thin Pencil: Kanebo Kate Eye Brow Pencil Z ($6)
Best Thick Pencil: Innisfree Auto Eyebrow Pencil ($4)
Best Powder: Kanebo Kate Designing Eyebrow 3D ($12)
Best Mascara: I'm Meme Brow Master Cara ($10) Runner-up: Lilybyred Skinny Mes Brows Mascara ($10)
1. Best Thin Pencil: Kanebo Kate Eye Brow Pencil Z
Rating: 5 / 5
Highlights:
Great pigments
Ultra-fine tip
Smooth application
Long-lasting
Resistant and compact packaging
Colour range
retractable tip
What we don’t like:
Nothing
This little guy created by Kanebo, a Japanese brand, glides on so smoothly and uniformly onto your brows. This is due to its unique creamy formulation. Enriched with coconut and castor oils, it contains solid wax with a melting point close to body temperature, meaning the product will soften at the touch of your skin for a smooth application. It mimics the appearance of natural hair with its super fine tip that allows you to make very precise strokes. So the Kate Eye Brow Pencil Z is perfect for those that love natural, full-looking brows. The colour range is pretty nice; very natural shades. As for the packaging, the Pencil Z is so contact and small that it is ideal to carry around anywhere. Also, the auto twist design saves you the trouble of sharpening.
2. Best Thick Pencil: Innisfree Auto Eyebrow Pencil
Rating: 5 / 5
Highlights:
Great brush quality
Angled tip
Retractable tip
Smooth and nourishing formula
Non-drying
Natural finish
What we don’t like:
Nothing
Innisfree is a Korean brand that is famous for using green tea as the key ingredient in its skincare products, and the Auto Eyebrow Pencil is no exception. It contains green tea extract that nourishes the brow area. The application is very smooth and long-lasting. Their colour range relies on neutral tones so the finish is extremely natural. The angled tip glides on easily and it doesn’t require any sharpening. The retractable tip helps to keep the formula fresh.
3. Best Powder: Kanebo Kate Designing Eyebrow 3D
Rating: 5 / 5
Highlights:
Compact packaging
For eyebrows and nose contouring
Good double-sided quality brush
Creamy formula
What we don’t like:
Nothing
We cannot write a post about eyebrows product without talking about powder products. The Kanebo Kate Designing Eyebrow 3D is the perfect dupe to Benefit powder. It is a versatile three-coloured eyebrow palette for a subtle definition and filling of your eyebrows but also contouring your nose. The formula is soft, creamy and smooth. It comes with a two-sided brush of excellent quality; one fluffy side to contour the nose and one stiff angled end brush for a precise application on the eyebrows. The colour shades are very natural and cooled-toned. The overall product is so tiny that it fits in any purse you may carry.
4. Best Mascara: I'm Meme Brow Master Cara
Rating: 5 / 5
Highlights:
Compact package
Small applicator size
Pigments intensity
Long-lasting with great adherence
Formulated with hydrating ingredients
What we don’t like:
Colour range
Ah, this little baby is a favourite of mine. The I'm Meme Brow Master Cara has the most intense and rich colours you can find in eyebrow-setting gel on the Korean market. It comes in 4 colours only, to best suit different eyebrows shade even though this may not be sufficient to suit all skin types. It gives you the most beautiful volume for a fuller and thicker eyebrow look. The Brow Master Cara holds your brows in place without caking and lasts for a very long time. The texture is the right mix between liquid and thick. The gentle formula is infused with naturally derived ingredients such as soybean seed extract as well as hyaluronic acid which gives moisture to the eyebrow hairs. But really the highlight of this product is the brush, which is perfectly designed as a bullet-shaped bristle to help you fill in your brows precisely.
Runner-up Mascara: Lilybyred Skinny Mes Brows Mascara
Rating: 4 / 5
Highlights:
Thin wand
No caking
Long-lasting
Sebum-absorbing formula
Soft natural look
What we don’t like:
Colour payoff a bit weak compared to the I'm meme Brow Master Cara
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